![]() ![]() This generation doesn’t know a world without smartphones and smart TVs. When it comes to television, traditional media is not even an option for most Gen Zers. It’s become apparent that Gen Z are interested in VR for the gaming capabilities and not a replacement for real physical interactions and experiences. Gen Zers represent the majority of users who turn to the metaverse for virtual reality (VR) gaming and entertainment. While Gen Z are not particularly crazy about Facebook, they are very familiar with the Metaverse. Websites like Depop & Poshmark that sell second-hand (recycled) clothing and accessories are extremely popular among Gen Zers for that reason. This generation is very attracted to a brand with social & environmental consciousness. ![]() Another effective strategy among this generation: sustainability. More than 40% of Gen Zers have made a purchase that can be directly attributed to an influencer. Influencers are highly effective in swaying Gen Z’s purchase decisions. ![]() Gen Zers are joining other generations in their habits to both browse and shop on social media but are easily influenced and more receptive to buying directly from social media when seeing promoted content. YouTube, Instagram and TikTok are their top 3 most-used social media platforms, in that order. More than 89% of Gen Zers spend at least an hour on social media each day, while 47% spend more than 3 hours! According to Insider Intelligence, the average US adult spends about 1 hour and 15 minutes with social networks daily, making Gen Z the top social media users among all other generations. Let’s start with Gen Z’s favorite form of online media: social. Fun fact: Maxwell Frost, elected in 2022, is the first Gen Z congress member. Therefore, it is imperative for marketers to understand Gen Z’s media consumption habits and the appropriate channels to reach them. This generation is now reaching a working age and with more than 70% of 20-24 year olds in the workforce, their buying power is vast. While Millennials take the prize for being the biggest cord-cutters, Gen Zers gravitate toward short digital videos and online interaction. Born between 19, Gen Zers represent about 20% of the population and as the first group of kids to grow up with immediate internet access, their media consumption habits are unique. ![]()
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